November 11th is the feast day of St. Martin, which once represented for local farmers the day that signalled the end of their work contract and the possible renewal of their rental contract.
Nowadays, the fair is called the "Fira di bec" (the cuckold`s feast). There are two things that have made this event famous all over Italy: horns (an Italian symbol for cuckolds) and storytellers.
Amongst the many attractions there is also a market selling seasonal food products.